Introducing
44 EYEWEAR
We create eyewear that blends artistic storytelling with precision craftsmanship, designed to express identity, deliver comfort, and endure through time with purpose and meaning.
A brand By Cllevio Masoni FT Patrik Tola
Our signature product
Cllevio Masoni, the iconic figure who reshaped the Albanian music and rap scene, has taken his creative vision beyond music with the launch of his eyewear brand: 44 EYEWEAR.
Driven by a deep passion for historically unique eyewear, Cllevio joined forces with his close friend Patrik Tola, an experienced eyewear designer with over a decade in the optical industry.
To See
The Most
Beautiful
Side of the
world
Our Story
This project was not born overnight. It began years ago as an idea shared among friends—an ambition to create something distinctive, meaningful, and entirely new.
The result is a groundbreaking eyewear collection, the first of its kind in Albania, born from the collaboration between a rapper and an eyewear specialist.
44 EYEWEAR is more than luxury. More than fashion.
It is a brand built on emotion, storytelling, and authenticity a physical extension of the stories Cllevio tells through his music.
A VISION OF YEARS IN THE MAKING
This project was not born overnight. It began years ago as an idea shared among friends an ambition to create something distinctive, meaningful, and entirely new.
The result is a groundbreaking eyewear collection, the first of its kind in Albania, born from the collaboration between a rapper and an eyewear specialist.
WHERE MUSIC MEETS DESIGN
Every detail of the collection reflects dedication and precision.
Inspired by Cllevio’s lyrics and shaped by Patrik’s 14 years of experience in the optical field, the brand brings together storytelling and craftsmanship.
Together, they created eyewear that carries emotion, identity, and artistic depth.
To see the world in a different perspective
SHAPES WITH MEANING
Each shape is carefully designed to suit different face types while ensuring maximum comfort.
Every design carries a name inspired by Cllevio’s song titles, transforming music into form.
44 Gango
Inspired by the “gangster” character, symbolizing strength and toughness. Bold frames and powerful color combinations define this shape.
44 Buza
Inspired by the figure of the gangster’s girlfriend often referenced in Cllevio’s lyrics—expressing shared journeys, intense moments, and challenges faced together.